“We can ask why Squid Game was so popular. But really we should be asking how any show becomes a global success at all.”
Aarthi Vadde is associate professor of English at Duke University. She is the author of Chimeras of Form: Modernist Internationalism Beyond Europe (2016) and co-host of Novel Dialogue, a Public Books partner podcast. She is completing a book on contemporary literature and internet culture called “We the Platform: Contemporary Literature after Web 2.0”.