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Melissa Aronczyk
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Melissa Aronczyk

Melissa Aronczyk is an assistant professor of media and politics at Rutgers University. She is the author of Branding the Nation: The Global Business of National Identity (2013). icon

What’s So Social About Social Media?

By Melissa Aronczyk

Social media is possibly the worst thing that’s ever happened to media scholars. I’m not referring to the phenomenon of Facebook, Twitter, and other brand-name-as-verb online platforms—experienced ...

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