Melissa Aronczyk

Melissa Aronczyk is an assistant professor of media and politics at Rutgers University. She is the author of Branding the Nation: The Global Business of National Identity (2013).


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Writing on Public Books

What’s So Social About Social Media?

Social media is possibly the worst thing that’s ever happened to media scholars. I’m not referring to the phenomenon of Facebook, Twitter, and other brand-name-as-verb online platforms—experienced, by the end of 2011, by 82 percent of all Internet users over the age of 15.1 I’m not talking about the digital media industry, a simmering cauldron […]